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Rachel Bader
Director of Licensing at Penguin Random House
Rachel Bader is a seasoned licensing and marketing professional with over 15 years of experience in the entertainment and publishing industries. She currently serves as the Director of Licensing at Penguin Random House, a position she has held since February 2016. In her role, she focuses on developing and implementing effective licensing and promotional programs for character and lifestyle brands to connect with audiences, drive brand commitment, and support overall business strategy.12
Before joining Penguin Random House, Bader held various director-level positions in licensing and promotions at several prestigious companies. Her previous roles include Director of Licensing at Billboard, Director of Licensing and Promotions at Established Brands Inc., Director of Licensing and Retail at Conde Nast, Director of Promotions at Guinness World Records, Director of Licensing & Promotions at Chorion, and Director of Licensing and Promotions at Scholastic.1
Rachel Bader holds a Bachelor of Arts in Anthropology from the University of Wisconsin-Madison and an MBA in Marketing from Fordham University - Graduate School of Business Administration.1
