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Rachel Adam
Building brands through authentic storytelling
Rachel Adam is a results-driven global communications and brand leader with a focus on technology and security communities. She collaborates with researchers and security experts to educate and build brands through storytelling, aligning campaigns with business objectives for growth. Rachel has a strong track record in financial transactions, global sanctions, FDA regulations, cybersecurity, and disinformation tactics.
With experience in leading communications strategy through various transactions, product launches, and legislative discussions, Rachel has excelled in transforming teams, building trust in brands, and managing large budgets. Her specialties include integrated communications strategy, brand evolution, media and crisis relations, internal communications, brand awareness, and content creation.
Rachel holds a Bachelor of Arts in English from the University of Rhode Island and has held key positions such as Vice President of Corporate Marketing and Brand at Code42, Senior Director of Global Communications at Recorded Future, Director of Global Communications at Rapid7, among others. She has also served in roles at Corporate Ink, Edwards Wildman Palmer LLP, Racepoint Global, and engaged in journalism as a columnist and intern.