K J Somaiya Institute of Management and Research

Mount Carmel School, Nagpur

Law of Attraction Workshop Trainer & Coach -  Prosperity Coach  -  Speaker  -  Author  -  Branding & Communications Expert

Telstra is Australia's largest telecommunications company by market share which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. Based at Telstra's Innovation & Capability center in Bangalore, I own the employer branding & communications strategy for the organization in India. My core objective is to build and strengthen Telstra's employer brand among the engineering/technology community in India to attract and retain talent with following tactics: External industry events  -  Hackathons  -  Hiring challenges  -  Speaking opportunities -  Women in Technology events  -  University campaigns & Tech Fests  -  Social Media Marketing  -  Public Relations 

Telstra

India Employer Brand & Talent Marketing

Sabre is a leading technology solutions provider to the travel and tourism industry and the first company to invent Global Distribution System (GDS) for the airlines industry in 1960. As a Principal Marketing Communications at the Bangalore development center I am responsible for strategy, implementation and execution of marketing communications to attract and retain talent.Use marketing tactics across social media marketing, employer branding, internal communications and public relations.To improve employee advocacy through strong internal communications strategy, ensuring seamless communication flow from top down and bottom top. Work closely with the Human Resource and Talent Acquisition teams and support them with marketing and communications at all employee touch points. Drive strong engagement and sense of belonging among employees through multiple internal technical and social events, knowledge sharing and talent development initiatives. Streamline internal communications efforts to ensure employees know the organization strategy Establish and strengthen social media presence for Sabre in India.Organize and drive events at universities, conferences and meet ups to strengthen Sabre brand among the engineering community in India. Guide and execute the firm's media relations and though leadership strategy across India. Oversee end-to-end ideation, drafting and publishing of press releases, thought leadership content, media articles, executive bios, corporate newsletter content, social media content, speaking proposals, and other forms of external communication.Support global crisis communications at the site.

Sabre Corporation

Head Marketing Communications

Mu Sigma is a decision sciences and analytics company that enables companiesinstitutionalize data-driven decision making and harness big data. As a Marketing Manager, I was responsible for Strategy, Planning, Execution and Optimization of Product Marketing and Online/Digital Marketing for multiple product offerings by the company. -Responsible for internal adoption of products and enable sales with my marketing team.-Increasing the visibility of product offerings using multiple enterprise marketing tools including Presentations, Collateral, Brochures, Whitepapers, Industry Papers, Case Studies, and VideosConceptualizing and content development of the product websites/microsites-Branding/re-branding and reinforcing the product offering into the Mu Sigma ecosystem.-Driving Public Relations, Webinars and Customer Interactive Sessions to build stronger brand presence internally and externally.  -Develop and implement the overall social media marketing strategy to create a strong online brand presence and traffic to the product website.  -Customer engagement to understand requirements and improvise Sales funnel-Market Research to adhere to the fast pace industry changes

Mu Sigma

Associate Manager - Product & Digital Marketing

As a Marketing & Communications- Lead my role at webfluenz involves brand development, public relations, social media engagement & marketing, and content development.Drive the overall marketing and communications strategy for the companyDevelop and maintain a comprehensive social media strategy to increase visibility and traffic to the product using various social media channels including blogs, microblogs, social networking sites, forums, videos and image sharing sites. Explore and identify ways to integrate social media into business strategies and marketing campaigns Create content including blogs, research reports, presentations, client speak and moreDevelop overall website contentDevelop marketing material including product update content, external mailers, customer prospect mailersUsing Google Analytics, Google Adwords and SEO best practices to maximize the impact of overall social media strategy.

Webfluenz (acquired by Mu Sigma)

Manager- Social Media Marketing & Communications, Public Relations

Create and manage an overall internal communications plan.Develop and distribute regular webinar communications and company announcements.Support launches, account-based and strategic marketing programs with specific communication.Assist in the development and repurposing of internal (newsletters, training materials) and external (customer & prospect letters; media content; blog and micro-blog entries) marketing material.

Unisys Global Services India

Senior Communications Specialist

Monitor and report on U.S. listed companies in technology, media and telecom sectors. Analyze financial performance and develop articles on trends in these sectors. Developed Reuters style of writing based on international standards. Work in co-ordination with journalists across countries.

Reuters

U.S. Equities Journalist

Extensive field reporting experience.Covered IT (services, BPO & technology), telecom and real estate sectors.Developed contacts, sources and created a strong identity as a reporter in the minds of the “C” suite of the industry sectors that I covered.Wrote editorial columns and feature reports for corporate review pages.Also wrote for special IT supplement pages and weekly interview pages.

The Financial Express

Business Journalist

Was tracking the Media and Advertising sector for the magazine

The Brand Reporter (AgencyFAQs!)

Reporter

Was responsible for end-to-end pre sales marketing of products from IBM, HP, Veritas (now acquired by Symantec) and Microsoft.Developed brochures, sales pitches, quotations and invoices. Handled other marketing activities like newsletters and market research. Was also a part of the road show organizing team.Sourced hardware and software from third-party vendors.

Rachana Khanzode