Rachael Wussow

Rachael Wussow is a seasoned professional with over 14 years of experience leading teams through the human-centered design process to address various creative, business, and systemic challenges.

Her expertise covers a wide range within the design process, including discovery research, R&D, service prototyping, visual design, and go-to-market activation, resulting in a deep understanding of informing, strategizing, ideating, and delivering resonating experiences for individuals and impactful results for businesses.

Rachael has a diverse background of collaboration and leadership, engaging with nonprofits, startups, social enterprises, and Fortune 50 companies to maximize her holistic impact in various contexts.

She excels in translating market and user insights into practical, transformative business, design, and product strategies, guiding them through creative execution for successful implementation.

Rachael's educational foundation includes a BA in International Studies with a focus on International Relations and Graphic Design from North Carolina State University, graphic design studies at Meredith College, and Language and Culture Studies at Universidad de Granada.

Throughout her career, Rachael has held significant roles at notable organizations like Expedia Group, Google, Tipping Point Community, fuseproject, and The Change Brand Creation and Design.

She has served in roles such as Freelance Brand + Design Strategist, Design Director for Traveler Experience, Director of Product Labs for UX Research and Concepting, Product Labs Manager for UX Research and Content, Insights Strategy Lead, and more, showcasing her versatility and leadership in various design and strategy capacities.