Rachael Smith

Rachael Smith is a digital marketing professional currently working as a Digital Marketing Manager at PetSmart.12 She has a strong background in marketing, with skills in digital strategy, advertising, integrated marketing, sales, and media buying.1

Prior to joining PetSmart, Rachael worked at OMD Toronto.2 This suggests she has experience in the agency side of marketing before moving to an in-house role at PetSmart.

While specific details about her current role at PetSmart are limited, as a Digital Marketing Manager, she likely plays a key role in developing and executing the company's digital marketing strategies. PetSmart's marketing team is responsible for strategic marketing initiatives that enhance the brand's presence and drive customer engagement.4

It's worth noting that PetSmart has been investing in digital marketing and user experience improvements. In 2017, the company was exploring opportunities for UX improvements in their digital platforms3, which aligns with the kind of work a Digital Marketing Manager might be involved in.

Given her position and the company's focus on digital initiatives, Rachael Smith is likely involved in various aspects of PetSmart's online presence, potentially including e-commerce strategies, social media marketing, and digital advertising campaigns to promote PetSmart's products and services.