Rachael Shayne

Rachael Shayne is a seasoned professional with a strong background in brand strategy, marketing, customer experience, corporate culture, and inclusion.

She leverages her expertise in experience strategy to provide valuable insights and guide brands towards success.

Rachael has a proven track record of delivering results and excelling in dynamic environments.

Her career spans leadership roles in startups, ad agencies, and global corporations, culminating in the establishment of FocusedBrands, her on-demand marketing & branding collective.

With a rich history of working with top brands like Procter & Gamble, Nestlé, Alibaba.com, and The North Face, Rachael brings a wealth of experience to the table.

She holds a BA in Communication from the University of Colorado Denver and has a strong educational foundation from Fairview High School.

Rachael's diverse professional journey includes roles such as Founder and CMO at FocusedBrands, VP of Marketing at Vivabox Solutions, and VP at Zayo Group, among others.

Her strategic vision, problem-solving skills, and empathy form the cornerstone of her approach to driving innovation and growth.

Overall, Rachael Shayne is a forward-thinking professional who combines leadership experience with a passion for transformative brand strategies.