Rachael Durkin

Rachael Durkin is a prominent figure in the retail and merchandising industry, currently serving as the General Manager at Allswell Home, a brand known for its innovative approach to home goods, particularly mattresses. She has played a crucial role in scaling Allswell into a competitive market leader, overseeing various aspects of the business including finance, product development, marketing, and customer service.14

Prior to her role at Allswell, Durkin held significant positions that showcased her expertise in online marketing and strategy. Most recently, she was appointed as the Vice President of Merchandising and Strategy at Hubble Contacts, where she is responsible for expanding the company's offerings in the vision care industry.12 Her career trajectory reflects a strong background in e-commerce and brand management, making her a key player in both Walmart's omni-channel strategies and Hubble's growth initiatives.1

Durkin's educational background includes a degree from the University of Pennsylvania, which has contributed to her extensive knowledge and capabilities in the retail sector.3 Her leadership at Allswell has been characterized by a focus on efficiency and profitability, ensuring that the brand remains competitive in a rapidly evolving market.14