Rachael Crook

Rachael Crook is the CEO and Co-founder of Lifted, a company that aims to revolutionize home care and address the social care crisis.14 Her journey into the care sector began when her mother was diagnosed with dementia at the age of 56, while Rachael was only 24 years old.12 This personal experience inspired her to create Lifted, with the goal of improving the quality and accessibility of care for families facing similar challenges.

Professional Background

Before founding Lifted, Rachael had a distinguished career in the public and private sectors:

• She served as a Senior Advisor in the Prime Minister's Implementation Unit.1
• She worked as a consultant for McKinsey & Company.1

Lifted: A Mission-Driven Company

Under Rachael's leadership, Lifted has developed innovative solutions for the care industry:

• The company has created a Care Management Platform that centralizes data from various parts of the care ecosystem.2
• Lifted employs carers directly, provides them with training, and pays the London Living Wage, setting them apart from many competitors in the industry.2
• The platform uses AI-assisted decision-making for carers and automated scheduling for operations teams.2

Achievements and Recognition

Rachael's work with Lifted has garnered significant attention and support:

• The company has raised £3.1 million in total funding, with £1.6 million coming from a seed round led by Fuel Ventures.2
• Lifted has received awards for its care services and has excellent customer reviews.2
• Rachael was selected as a participant in the Obama Foundation Leaders Europe program in 2022, recognizing her efforts to solve social challenges.4

Current Focus

As of 2024, Rachael continues to lead Lifted's expansion and development:

• The company recently launched operations in Bath, indicating ongoing growth.5
• Rachael is also involved with Lifted Talent, a technology platform designed to facilitate ethical recruitment in the care sector.6

Rachael Crook's LinkedIn profile (username: rachael-crook-4723373b) reflects her role as CEO and Co-founder of both Lifted Care and Lifted Talent.3 Her work demonstrates a commitment to improving the care industry through technology, innovation, and ethical practices.