Quirine de Weerd

Quirine de Weerd is a seasoned professional currently serving as the Head of Corporate Communications and CSR at Lidl Nederland.2 With a strong background in corporate communications and corporate social responsibility, she plays a key role in shaping Lidl Nederland's sustainability strategy and public image.3

Educational Background

Quirine holds a Master's degree in Pedagogische Wetenschappen (Educational Sciences) from the Universiteit van Amsterdam, as well as a Bachelor's degree in the same field from the University of Amsterdam.

Career Progression

Quirine's career journey at Lidl Nederland has been marked by steady growth and diverse roles:

• Head of Corporate Communications and CSR (current position)2
• Manager Verpakkingen en Etikettering (Packaging and Labeling)
• Manager E-Commerce
• Rayonmanager (District Manager)
• Management Trainee Verkoop (Sales Management Trainee)

Prior to her tenure at Lidl Nederland, Quirine gained valuable experience in other roles:

• Intern in Marketing at Ahold
• Research Consultant in the Finance Division at Robert Walters

Responsibilities and Achievements

In her current role, Quirine is responsible for:

• Leading Lidl Nederland's HR department, which consists of 55 employees1
• Overseeing the company's sustainability strategy3
• Driving initiatives to meet the Paris Climate Agreement targets45

Under her leadership, Lidl Nederland has taken proactive steps towards sustainability, including the decision to phase out air freight for fresh produce to reduce carbon emissions.45

Quirine de Weerd's diverse experience and leadership in corporate communications and CSR have positioned her as a key figure in Lidl Nederland's efforts to balance business growth with social and environmental responsibility.