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Quentin Astruc
Head of Growth @ Koober // Growth teacher @ HEC Paris
Professional Background
Quentin Astruc is a highly skilled digital project manager with a strong focus on the intersection of technology and business strategy. He graduated from HEC Paris in 2016, where he majored in Digital with a particular emphasis on the management of new technologies. His academic background laid a solid foundation for his understanding of how the digital revolution impacts business strategies, management practices, and marketing approaches. This expertise has empowered him to thrive in the fast-paced world of digital innovation and project management.
After earning his degree, Quentin embarked on a diverse and impressive professional journey. His gap year was marked by essential experiences in two highly respected organizations. He started his career at EY in the audit field, which helped him develop a keen eye for detail and a strong analytical mindset. Following this, he explored the innovation landscape at Orange, gaining insight into how large technology firms innovate and grow in a competitive market.
Quentin continued to build on his experience by undertaking a six-month mission at the UR Lab, part of Unibail-Rodamco, the largest commercial real estate company in Europe. Here, he contributed to a team dedicated to advancing innovation within the company, applying his knowledge of digital technologies to real-world scenarios in the real estate sector.
Currently, Quentin is making waves as a Digital Project Manager at the burgeoning startup papernest. In this role, he is responsible for implementing and optimizing the digital marketing strategy for the group. His work is integral to the company’s overall success in reaching its digital audience and enhancing user engagement. He thrives on collaborating with multiple stakeholders to ensure that the digital approach is not just innovative but also effective in delivering results.
Education and Achievements
Quentin's educational journey is marked by his rigorous training at some of the top institutions. He graduated with a GPA of 3.6/4 from HEC Paris, which is renowned for shaping future leaders in the business world. His major in Digital provides him with a comprehensive understanding of managing new technologies, allowing him to integrate strategic thinking with innovative solutions in the digital domain.
In addition to his time at HEC Paris, Quentin further refined his skills at Telecom ParisTech, where he focused on digital technologies and their applications in marketing. He also undertook a program at LaGrowthFormation to become a Growth Marketing Expert, which underscores his commitment to lifelong learning and adaptation in the rapidly evolving marketing landscape. This blend of formal education and practical experience positions him as a knowledgeable leader in digital strategy.
Notable Achievements
Quentin has significantly contributed to various sectors, including education, real estate, and startups, showcasing his versatility and strong work ethic. One of his notable roles was as the Head of Growth at Koober, where he played a pivotal role in driving user engagement and scaling the business’s digital presence. His previous experience as a Digital Marketing (Growth) Teacher at HEC Paris demonstrates his passion for sharing knowledge and mentoring the next generation of digital marketers.
Quentin also held various significant positions such as Affiliate Marketing Specialist at Entrepreneur and Digital Project Manager at papernest, focusing on SEO and customer acquisition strategies. His time as a Business Analyst at Orange Silicon Valley further enriched his understanding of how to leverage data and analytics to inform marketing decisions.
In addition to these roles, he also contributed as a Project Manager for the BDE at HEC Paris, where he honed his leadership and management skills by organizing events and initiatives for the student body. Each role in his family of experiences has etched a mark of excellence, illustrating his capability and adaptability across different environments.
Overall, Quentin Astruc stands out as a dedicated professional with a robust educational and professional background. He possesses a rich tapestry of experiences across various sectors, including technology, digital marketing, and innovation. His career reflects a consistent drive to leverage digital strategies for impactful results. If you are interested in networking or learning more about his expertise in digital project management and marketing, Quentin is open to connections and opportunities.