Purnima Varadrajan

Entrepreneur by heart - Marketing Strategist in the Digital world - Creator brand iPOTT

Purnima Varadrajan is a first-generation entrepreneur who founded a consultancy firm 16 years ago to assist companies in selecting the right software, with a focus on enterprise & financial applications.

In 2009, Purnima launched iPOTT portal, a platform for software product companies globally, providing offline & online go-to market strategies.

iPOTT later expanded to offer knowledge management services related to Intellectual property and introduced 'end to end Asset Management service' in 2014, specializing in Enterprise Asset Management.

By 2018, iPOTT had transitioned its services online after revalidating and updating its offerings, with a focus on knowledge & advisory services, based on years of learning and experience.

Purnima Varadrajan has a background in Bachelor of Commerce in Statistics and Business from Pg Center, Kolar, and has held various leadership roles including Chief Strategy Officer, Founder, and Chief Executive Officer at iPOTT and its affiliated organizations.