Puneeth Bekal

Puneeth Bekal is a seasoned marketing professional with over 13 years of experience in managing large-scale campaigns, digital activation, media innovations, content strategy, brand architecture, and marketing frameworks across various sectors.

He has orchestrated award-winning campaigns for Fortune 500 companies in FMCG, Consumer Durables, Retail, Real Estate, and Fintech, with accolades like Emvies, Effies, Abbys, Smarties, Mobbys, and Golden Mikes.

Puneeth has led business and brand transformation projects with renowned consultancies like AT Kearney, Bain Consulting, Landor, and Interbrand.

Currently, Puneeth serves as the Director of Marketing at Mastercard, driving B2C and B2B2C objectives through 360 campaigns, global sponsorships, partnerships, and digital transformations to promote cashless transactions in Tier 2/3 towns and establish prominence among affluent consumers in Metros.

He excels in achieving and surpassing targets in diverse industry verticals and channels, leveraging strong collaboration, consumer insights, project management skills in competitive settings.

Puneeth has received accolades throughout his career journey, including Newcomer of the Year (2010), Professional of the Year (2013), and Innovation of the Year (2014) awards, showcasing his high-performing nature in the field.

Recognized as a mentor for training and capacity building, Puneeth has been honored with the Leading Others and Outstanding Professional awards.

Aside from his professional achievements, Puneeth is also a certified pianist from the True School Of Music.

Puneeth holds a Master's in Management Studies majoring in Marketing from Welingkar Institute of Management and a Bachelor's in Electrical and Electronics Engineering from Ramrao Adik Institute of Technology.

For further inquiries or collaborations, Puneeth can be contacted at Puneeth.bekal@gmail.com.