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Puja Valera
Consultant at Kantar Analytics Practice
Professional Background
Puja Valera is a dedicated and ambitious senior at the prestigious University of Michigan Ross School of Business, where she is currently pursuing a Bachelor of Business Administration (BBA) with focuses on Marketing and Strategy. Passionate about understanding market dynamics and consumer behavior, Puja has strategically aligned her coursework to lay a solid foundation for her future career in the marketing field. Her education is complemented by her minor in History, offering her a rich perspective and a broad understanding of the socio-economic contexts that shape market trends.
During her time at the Ross School of Business, Puja has actively engaged with various clubs and organizations that enhance her business acumen and leadership skills. She is a proud member of the Habitat for Humanity at Ross club, where she contributes to community-building initiatives, showcasing her commitment to social responsibility. As part of the BBA Marketing Club, Puja collaborates with peers to explore and implement innovative marketing strategies, keeping abreast of the latest industry trends. Additionally, her involvement with Michigan Business Women empowers her to connect with fellow peers who are equally driven to succeed in the corporate world. Through her participation in these groups, Puja has honed her communication skills, networked with professionals, and built lasting relationships that will benefit her as she steps into the workforce.
Education and Achievements
Puja's educational journey began at Rochester Adams High School, where she laid the groundwork for her future academic endeavors. Her decision to attend the University of Michigan's Stephen M. Ross School of Business speaks volumes about her dedication to excellence and ambition. The Ross School is known for its rigorous curriculum and commitment to student success, making it an excellent fit for her career aspirations.
In pursuing her Bachelor’s Degree with emphases in Marketing and Strategy, Puja has immersed herself in a curriculum that challenges her critical thinking abilities while enhancing her creative problem-solving skills. Her academic pursuits are characterized by a strong desire to not only learn theoretical frameworks but also apply them practically in real-world scenarios—an essential trait for anyone entering the marketing domain. Coupled with her minor in History, Puja has cultivated a skill set that embraces both analytical and narrative-driven thinking, crucial for crafting compelling marketing campaigns that resonate with diverse audiences.
Achievements
Throughout her academic career, Puja has displayed a remarkable work ethic, often going above and beyond to achieve her goals. By balancing her classes with active involvement in numerous extracurricular activities, she exemplifies dedication and time-management skills. These experiences have not only reinforced her business knowledge but also prepared her for the challenges of a fast-paced work environment—attributes that potential employers will find invaluable.
Outside of her studies, Puja enjoys reading, swimming, and watching the classic television show Friends. Her love of literature helps her stay well-rounded and aids her in understanding different perspectives, an important aspect when engaging with various marketing strategies aimed at consumers. Swimming serves as a form of relaxation and physical fitness, ensuring that she maintains a balanced lifestyle. Puja’s appreciation for popular culture, as illustrated by her enjoyment of Friends, provides her with unique insights into branding, storytelling, and audience engagement—critical components for a successful career in marketing.