Prue Hyman

Prue Hyman is a seasoned professional in the field of integrated marketing and communications, currently serving as the Global Integrated Marketing & Communications Manager at Lexus.23 Based in New York, Hyman has established a strong presence in the automotive industry, particularly within the luxury car segment.13

Professional Background

Hyman's career at Lexus has been marked by progressive roles in communications and marketing:

• Global Integrated Marketing and Communications Manager: Her current position, where she oversees worldwide marketing and communication strategies for the Lexus brand.3
• Global Lifestyle Communications Manager: A previous role that likely focused on aligning Lexus with luxury lifestyle trends.

Expertise and Responsibilities

Prue Hyman's expertise spans several key areas:

• Integrated Marketing: She specializes in creating cohesive marketing strategies that likely encompass various channels and touchpoints.2
• Communications: With a background in PR, Hyman is skilled in managing brand messaging and public relations.2
• Account Management: Her experience suggests proficiency in client relations and project management.2

Industry Involvement

Hyman has been involved in significant brand initiatives for Lexus:

• Fashion Partnerships: She has played a role in Lexus's involvement with New York Fashion Week, reinforcing the brand's connection to the luxury and fashion sectors.4
• Innovative Projects: Hyman has been associated with forward-thinking projects, such as Lexus's conceptual work on lunar mobility designs, showcasing the brand's innovative approach.5

Professional Network

With over 500 connections on LinkedIn, Prue Hyman has built a substantial professional network in the industry.1 Her LinkedIn profile (username: prue-hyman-2122a627) serves as a platform for her professional presence and industry connections.

Prue Hyman's role at Lexus involves shaping the global image of the brand, integrating marketing efforts across various platforms, and ensuring consistent communication of Lexus's luxury positioning in the automotive market.