Pier Francesco Geraci is a renowned digital marketing strategist who has successfully launched over 20 startups throughout his 25+ years of experience in the digital industry. He is the CEO of Traction, a company that helps small and medium-sized enterprises optimize their marketing efforts and achieve their business objectives through a carefully planned methodology that involves assessment, validation, and traction.

Geraci is a business angel, director of the Traction Academy, and a professor at top business schools such as LUISS Business School and the University of Ljubljana. He is a sought-after speaker and mentor, providing training and seminars on web marketing, customer management, and marketing automation.

With a background in engineering, chaos theory, and corporate finance, Geraci started his career in strategy consulting with Bain&Company, but soon moved on to launch Framfab, one of the first internet consulting companies. He then went on to launch other successful ventures such as HBG Group, People's Poker, 888.it, and more.

Geraci's expertise in digital marketing, performance automation, and business strategy makes him a valuable asset to any organization seeking to navigate the digital landscape and achieve tangible results.