Priyanka Dasgupta

Priyanka Dasgupta is a seasoned professional with over 8 years of experience in the technology industry. She has worked her way up from a software developer to a full-stack B2B marketing manager.

In her role as a B2B marketer, Priyanka has excelled in developing messaging, value proposition, and engaging conversations for products and services. She collaborates closely with Sales teams to drive lead generation and business development activities. Her expertise also extends to product marketing, creating content aligned with technology trends and target buyer personas in domains like Artificial Intelligence, Hybrid Cloud, Blockchain, and IoT.

Priyanka's hands-on experience includes utilizing business intelligence and marketing tools such as Microstrategy, Cognos, Kapost, Marketo, and Seismic. She holds a patent for developing a Cognitive manager advisor using AI and machine learning. Priyanka is keen on UI/UX design, recognizing its importance in creating exceptional audience experiences.

Priyanka Dasgupta holds a Bachelor of Technology (BTech) degree in Computer Science from Mody Institute Of Technology And Sciences and a Master of Business Administration (MBA) in Human Resources Management from the prestigious Indian Institute of Technology, Kharagpur.

Her professional journey includes key roles at IBM, where she served as a Sales Enablement Manager, Product Marketing Manager for Watson Talent Solutions, People & Culture Strategy Partner for GIEs, and Transformation and Simplification Consultant. She also completed a Leadership Development Program Internship at IBM. Prior to IBM, Priyanka gained experience as a Senior Systems Engineer at Infosys and interned at MSD.

Priyanka Dasgupta is eager to connect with professionals sharing interests in Marketing, Technology, Content, and Design.