Priyank Vashisht

Priyank Vashisht is a seasoned professional with over 23 years of experience providing leadership to scale up business operations, enhance creative production capabilities, optimize client services processes, and maximize customer retention in start-up, turnaround, and rapid-growth environments.

With a strong background in designing and delivering effective campaigns, including brand communication, product positioning strategies, BTL advertising, and display planning tailored to local consumer habits, Priyank Vashisht has demonstrated a track record of success in driving business growth and profitability.

Noteworthy achievements include strengthening the business presence of Williams Lea Tag in India through strategic partnerships, acquiring new clients, and achieving multi-fold growth. Additionally, his contributions to WLT's B2C campaigns for DHL Express led to multiple nominations in the Creative ABBY Awards, showcasing his expertise in delivering impactful marketing strategies.

As the co-founder of Tattva Communications, Priyank Vashisht played a pivotal role in ramping up business growth by securing key accounts such as IPL, Century Ply, and Saint-Gobain Weber. He also revitalized business operations at Collage Consulting (R K Swamy BBDO) and Abacus (Triton Advertising), leading to a successful turnaround from losses to profits.

Priyank Vashisht's educational background includes studying at St Xavier's High School in Nashik for primary and secondary schooling, obtaining a Bachelor's Degree in Botany from Wilson College, and completing his 12th Standard from the CBSE board with a focus on Physics, Chemistry, Biology, and Maths at Alwar Public School.

His professional journey features roles such as Director of Client Services at HH Global, Vice President of Sales & Account Management at Williams Lea Tag, Founder of Tattva Communications, Principal Consultant & General Manager at RK Swamy BBDO, General Manager at Triton Communications, Consultant for Marketing and DTC Liaison at KP Sanghvi, Consulting Partner at Lowe Lintas and Partners, Assistant Manager Marketing at Jagatjit Industries Ltd, and Senior Account Executive at Saatchi & Saatchi.