Priya Arora

Priya Arora is an experienced startup professional with a passion for innovation and sustainable development. With a background in design and communications, she focuses on creating value for users by integrating consumer psychology and human desirability theories. Priya has a proven track record of collaborating with startups and established institutions to achieve project objectives and pilot project delivery. As an active member of the London startup community, she fosters relationships to drive innovation on a broader scale. Currently, Priya is involved in supporting entrepreneurs through the House of Genius program and aspires to work with SMEs, social ventures, and contribute to positive systems change.