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Prithvi Handa
Senior Brand Manager and Consumer Insights Lead
Professional Background
Prithvi Handa is an accomplished marketing professional with extensive experience in the fields of brand strategy, marketing campaigns, and consumer insights. With a career that spans several high-profile positions in leading organizations, Prithvi has demonstrated a remarkable ability to drive brand success and enhance market reach through innovative marketing strategies.
Currently, Prithvi serves as a Senior Brand Manager at Beam Suntory, a global leader in premium spirits. In this role, Prithvi is responsible for crafting and executing impactful marketing campaigns that elevate brand visibility and engage consumers. Leveraging his expertise in consumer insights, he develops strategies that resonate with target audiences and align with market trends, ensuring that Beam Suntory’s brands achieve their full potential.
Prior to his current role, Prithvi held significant roles within Beam Suntory, including Manager of Business Intelligence (BIO) and Assistant Manager of Marketing at Beam Global Spirits & Wine. His time at these organizations allowed him to hone his skills in brand management and marketing oversight, making him a valuable asset to any team he has been part of.
Before his tenure at Beam, Prithvi was a Brand Manager at Kyndal India Pvt. Ltd., where he played a vital role in overseeing brand performance and driving strategic initiatives. He also gained valuable experience as an Associate Research Manager at Research International, where he developed a strong foundation in market research and consumer analysis, skills that have proven essential in his subsequent marketing roles.
Throughout his career, Prithvi has demonstrated a passion for understanding consumer behavior and translating insights into actionable marketing strategies. His commitment to fostering brand growth, combined with his analytical mindset, has enabled him to make significant contributions to the organizations he has served.
Education and Achievements
Prithvi Handa’s academic background includes a Master of Business Economics (MBE) in Marketing from Delhi University, a prestigious institution renowned for its rigorous curriculum and emphasis on practical learning. This educational foundation has provided him with a solid understanding of marketing principles and economic theory, enabling him to approach brand challenges with a well-rounded perspective.
Throughout his career, Prithvi has achieved numerous milestones that reflect his dedication and expertise in marketing. His strategic oversight has led to successful product launches and increased brand equity at Beam Suntory, earning recognition not only for his results-driven approach but also for his ability to inspire team collaboration.
Achievements
As a Senior Brand Manager at Beam Suntory, Prithvi Handa has achieved significant success in developing and executing innovative marketing campaigns that have driven consumer engagement and brand loyalty. His strategic vision and ability to adapt to market dynamics have resulted in measurable growth in brand performance and marketplace competitiveness. Prithvi’s work is characterized by a thorough understanding of consumer insights and behavior, allowing him to create targeted campaigns that resonate deeply with audiences.
With a strong analytical background gained from his time in market research, Prithvi is skilled at interpreting data to inform business decisions. This analytical approach has not only strengthened brand positioning but has also contributed to cost-effective marketing strategies that maximize return on investment. As a result, Prithvi is well-respected among industry peers for his comprehensive understanding of brand dynamics and market intricacies.
Prithvi continues to leverage his skills in brand management, marketing strategy, and consumer insights to drive impactful campaigns that influence the spirits industry. His trajectory reflects a continuous pursuit of excellence and a profound commitment to enhancing brand value, ensuring that he remains a key player in the marketing landscape.
Personal Insights
With a clear focus on leveraging data-driven insights to inform marketing strategy, Prithvi Handa also showcases remarkable expertise in honing brand narratives that connect with consumers on a personal level. His ability to blend creativity with analytical skills sets him apart in the highly competitive fields of marketing and brand management. As he continues on his journey, Prithvi is well-positioned to make lasting impacts across the marketing spectrum.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.