Priscilla Valls (she-her/s)

Priscilla Valls is the Vice President of Agency, Advertiser, and Industry Development at Pandora. In this role, she is responsible for leading strategic initiatives and managing relationships within the advertising sector, focusing on enhancing partnerships and driving growth for the company. Her expertise spans over 13 years in both traditional and digital sales, which has equipped her to navigate the complexities of the advertising landscape effectively.17

Prior to her current position, Valls held various leadership roles, including Vice President of Vertical Sales at Pandora, where she managed significant categories such as Retail, Financial Services, and Political nationally.1 She is also actively involved in industry organizations, serving as a board member for "She Runs It," an organization dedicated to advancing women in marketing and media.25

Valls is known for her thought leadership in audio measurement and advertising strategies, often sharing insights on platforms like LinkedIn.34 Her contributions to the industry have been recognized through various accolades, including being featured in industry lists that highlight influential figures in advertising.6