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Priscilla Vaas
Freelance marketeer & project manager voor de culturele sector
Professional Background
Priscilla Vaas is an accomplished marketing professional with an extensive background that spans across the cultural and socially engaged sectors. With a reputation for being open, direct, and proactive, Priscilla has cultivated her skills as a marketing strategist, project manager, and campaign marketer, primarily focusing on arts and culture. Throughout her career, she has worked with a diverse range of organizations, including prestigious festivals and socially conscious organizations, showcasing her ability to adapt her marketing strategies to meet the unique needs of different clients.
Priscilla has held notable positions including Head of Marketing, Project Manager for funding applications, and Marketing Campaign Manager at various organizations. Her expertise extends to website and design management, where she has been instrumental in developing effective brand identities that resonate with target audiences. Her drive and creative energy make her a sought-after collaborator in the industry, as she consistently delivers innovative marketing solutions that engage and inspire audiences.
Education and Achievements
Priscilla began her academic journey at H.N. Werkman College, where she completed her HAVO. She went on to further her education at Hanzehogeschool Groningen, specializing in Multimedia and Design as part of her studies in Communication Systems. Additionally, she pursued a HBO course in Food Journalism at Fontys Hogeschool Amsterdam, which has contributed to her versatile skill set in content creation and storytelling in marketing campaigns.
Her career path is marked by numerous impactful roles. Priscilla has served as the Campaign Marketer for pivotal initiatives, such as Privacyrede 2022 and The Silicon Passion at SETUP, demonstrating her ability to lead dynamic marketing campaigns in the tech and privacy sectors. With her rich experience at Amsterdam Light Festival, where she was both a Project Manager and a Marketeer, Priscilla played a vital role in promoting one of the Netherlands' most celebrated annual festivals.
Throughout her career, Priscilla has been committed to enhancing the visibility of the arts and culture scene, undertaking impactful marketing initiatives for organizations like Scapino Ballet Rotterdam, where she served as a Social Media Manager during their Save Scapino Ballet campaign. Her work at various theaters and cultural festivals emphasizes her dedication to supporting the arts and making cultural experiences accessible to wider audiences.
Notable Contributions
Priscilla’s innovative approach to marketing can be seen in her work with diverse clients, including Het Nationale Theater and Theatergroep DOX. Her strategic thinking has driven successful public relations campaigns and marketing efforts, ensuring that the messages behind artistic productions are effectively communicated to the public.
Priscilla also has extensive freelance experience, providing her with the flexibility to work with different clients on various marketing and project management initiatives. This adaptability has allowed her to develop personalized marketing strategies that cater specifically to the goals and missions of her clients. Her ability to engage in multiple projects simultaneously without compromising quality is a testament to her organizational skills and dedication to the field.
Her notable achievements include successfully managing marketing strategies for numerous festivals, engaging with public and community interests, and overseeing impactful campaigns that have increased attendance and community involvement in the arts. Priscilla’s project management skills extend to grant writing and fundraising strategies, where her insight has aided cultural organizations in securing necessary funding to thrive.
Priscilla Vaas continues to seek new opportunities to share her passion for marketing within the arts and culture sectors. Her dynamic energy and creative spirit are a vital part of her professional identity, and she actively encourages others to reach out with interesting projects or collaborations. With her deep commitment to cultural engagement, marketers and organizations alike can benefit from her expertise and positive energy as she embraces new challenges in the ever-evolving landscape of arts marketing.