Priscila Martinez

Priscila Martinez is the founder and CEO of The Brand Agency, a successful public relations and creative communications firm based in Los Angeles. Here are some key details about her career and accomplishments:

Professional Background

Priscila Martinez launched The Brand Agency in 2015 after working for over a decade at one of the largest independent PR firms in the United States.1 Prior to founding her own agency, she gained experience working with major corporate clients like Tiffany & Co., GUESS, Restoration Hardware, Nintendo, and InStyle.1

The Brand Agency

Under Martinez's leadership, The Brand Agency has achieved significant success:

• It services Fortune 5 clients and other household name brands like Amazon, Apple, Hulu, Disney, and Kering Eyewear.3
• The agency is unique in being the only firm globally to work with such major clients using an all-female team.3
• It has won numerous awards, including being named "Best in Business" for Communications by Inc. Magazine.3

Notable Achievements

• Martinez has led high-profile campaigns, such as taking Apple TV+ to its first-ever Comic-Con and spearheading communications for Amazon Prime Video's first Miami Art Basel event.3
• She led communications when lawyer Theodore J. Boutrous fought the White House over press access, ultimately winning the Freedom of the Press Award.3
• Her agency was one of the first to offer pro bono work to Spend with Ukraine when the war broke out, winning various awards for the campaign.3

Recognition

• Named to Inc.'s 2024 Female Founders list, honoring 250 women whose innovations are shaping the world.3
• Recognized as a Top Woman in Communications by Ragan.3
• Featured speaker at various educational summits, including UCLA's Velocity Women's Leadership Summit and USC's Marshall School of Business marketing series.4

Additional Ventures

Martinez has expanded her business ventures to include:

• Vicaria, a sister firm servicing multicultural brands and personalities.1
• 1795 Communications, described as the world's first female-led cannabis PR firm.1

Personal Background

Priscila Martinez is a first-generation immigrant who moved to Los Angeles at 18 years old.1 She is bilingual, with native or bilingual proficiency in both Spanish and English.2