Preston Garrett

Preston Garrett is a co-founder and managing director of Rakish, a boutique live-action production company based in Los Angeles. Here are some key points about his background and role:

Background

• Preston Garrett has a diverse and extensive career in the entertainment and advertising industries. He began his career in advertising, focusing on creative development and concepting treatments with directors for various companies.134

Previous Roles

• Garrett worked as a freelance writer and producer for both features and commercials before joining Green Dot Films, where he spent three years producing on-staff. He later became the Head of Production and then Executive Producer at The Sweet Shop’s Los Angeles office. Prior to founding Rakish, he was a Live Action Executive Producer at Tool of North America.134

Rakish

• Along with Brad Johns, another former live-action executive producer at Tool of North America, and Golden Globe-nominated director Marc Forster, Garrett co-founded Rakish. The company specializes in commercials, branded content, and IP development. Rakish is known for its artist-driven approach, emphasizing cinematic visual content and a nimble, intimate working environment.135

Philosophy and Approach

• Garrett emphasizes the importance of working with people who share common goals, maintaining transparency with directors and agencies, and creating content that challenges the team artistically. The company's name, "Rakish," reflects a philosophy of mischievous charisma and casual swagger.13

Recent Developments

• Rakish has recently expanded into long-form development with the appointment of Zack Williams as Head of Creative Development. This new division aims to collaborate with brands to produce long-form entertainment that prioritizes storytelling over overt advertising.26

Garrett's role at Rakish involves guiding the creative aesthetic of the directors, developing growth strategies, and ensuring high-quality results for clients, all while maintaining a strong focus on the company's core values of collaboration, transparency, and artistic integrity.