Prescott Shibles

Prescott Shibles is the Chief Executive Officer (CEO) of Farm Journal, the nation's leading agricultural information and media company.12 With over 20 years of experience in the industry, Shibles has a strong background in delivering technological advantages to workplaces and clients.1

Career Highlights

Farm Journal Leadership: As CEO of Farm Journal, Shibles leads a dynamic team dedicated to empowering farmers and producers.1 He is based in Charlotte, North Carolina, and has over 500 connections on LinkedIn.1

Previous Roles: Before joining Farm Journal, Shibles held several notable positions:

• Vice President of Audience at Randall-Reilly (2014-2015)
• Board Member at SourceMedia (2012-2014)
• Chief Marketing Officer / Chief Digital Officer at Advantage Business Media (2012-2014)
• CEO and Lead Consultant at Vital Business Media (2008-2013)
• Vice President of Digital at Penton Media (2007-2008)
• Vice President of New Media at PRIMEDIA Business Magazines & Media Inc (2003-2007)

Achievements and Expertise

Shibles has demonstrated a track record of success in various areas:

• Digital Transformation: At Advantage Business Media, he implemented a mobile-first strategy that transformed a declining digital business into one with 22% growth.1
• Revenue Growth: At Penton Media, he grew revenues to $52 million and managed the largest and fastest-growing P&L in the company.1
• Team Management: He has experience in acquiring and consolidating teams, managing up to 80 team members.1
• Product Development: Shibles has launched numerous digital products, including 340 email newsletters in 10 months and successful websites like WardsAuto.com.1

Current Focus

At Farm Journal, Shibles is involved in:

• Leading AI, CRM, and data solutions for the agriculture, food, beverage, and biofuel industries.34
• Overseeing the company's media operations, including digital content strategies across various platforms.56

Prescott Shibles' extensive experience in digital media, business transformation, and the agricultural sector positions him well to lead Farm Journal in the evolving landscape of agricultural information and technology.