Prerna Pant

Prerna Pant is the Co-Founder and General Manager at Radarr, a social listening and analysis company based in Singapore.2 In February 2024, Genesys, a global cloud leader in AI-Powered Experience Orchestration, completed its acquisition of Radarr Technologies.4 Following the acquisition, Prerna Pant joined Genesys as Director - Global Experience Innovation - Social.45

Background and Experience::

• Radarr: Pant co-founded Radarr in September 2014. Radarr is a social and digital media analytics company that uses AI to monitor and predict social media trends.1 Radarr helps businesses make real-time decisions using data visualizations, dashboards, and insights reporting.4
• Pant's role at Radarr included business development, operations, marketing, and client management across all products and offerings.2
• Accor: Prior to Radarr, Pant was the Director of Marketing and Communications at Accor from April 2013 to June 2014.1 She played a key role in the pre-opening team for a luxury hotel brand in Singapore, handling brand building, marketing, business development support, and guest experience.1
• Ogilvy Public Relations: From October 2010 to April 2013, Pant worked as a Senior Digital Strategist at Social@Ogilvy.1 She was the second employee hired in the Singapore team and helped grow the team to 22 people.1 She was also the key business development and sales manager.1
• Sparkz Pte Ltd: Pant was the Assistant Director at Sparkz Pte Ltd, a not-for-profit organization, from August 2008 to September 2010.1
• Diane Fay: From November 2006 to March 2008, she was the Growth Manager & Marketing at Diane Fay, an Asian social media network.1

Education::

• Pant holds a BSc in Business Management from King's College London, U. of London (2003-2006).1

Awards and Recognition::

• Pant has received several awards, including the Asian Marketing Effectiveness Award (BRONZE) in May 2012 for the "Flame Grilled-Restoring the KFC Brand Promise" campaign.1 She also received the PRISM Awards for "Best Crisis & Issues Management Campaign" and "Best Social/Digital Media Campaign" in August 2012.1

Pant has recently spoken about the convergence of marketing and customer service at #DigitalMarketingAsia.3 She also discussed customer experience on social media and building customer personas across channels.6