University of Glasgow

Delhi University

Mothers International School

Media Director at FoxyMoron

Skills: Digital Media · Strategic Marketing Management · Digital Strategy

Hershey India

Deputy General Manager Marketing

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance 
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption

Senior Manager- Digital Marketing

Leading media strategy for FoxyMoron nationally. Driving planning intelligence through developing, implementation and execution of strategies. Deployment of budgets efficiently. Understanding consumer journeys. Creation of unified data solutions to drive ROI. Using data efficiently to drive sharper media goals. Work closely with planning leads, trading head & programmatic team.

FoxyMoron

Media Director

Interactive Avenues

Associate Director

Senior Group Head

Group Head

Senior Account Manager

Manage client relations and work on 360 digital marketing strategies for clients in order to achieve brand salience, performance, recall, share of mind etc.
Currently working on multinational clients in the sectors of BFSI, FMCG, Ecommerce. Leveraging their respective digital platforms to achieve set brand objectives in the domain of branding, performance and sustenance. Comprehensive understanding of digital in India, key players, category presence in digital and consumer behaviour within digital universe.

Account Manager

Managed a range of cateogries- telecom, FMCD, FMCG. Aditionally worked on multiple integrated advertising pitches and annual strats for key accounts that were digitally led. Detailed analysis of market, consumer and category with respect to brand. Worked on several pitches, annual strats, and launch campaigns.
Key campaign- MTS Internet baby campaign.
KRAs included managing client expectations, proactive pitches, planning and buying digital media, meeting revenue targets.

Havas Media

Managed digital portfolio for different clients- AskMe, IndusInd, Yellow Pages, Freeads, SREI, askmeBazaar and YouWeCan. 

Web experience:
Executed development of two major websites.
Responsive microsites
Developed lms for lead generation campaigns.
HTMLs of landing pages.

Media experience:
Currently managing monthly budgets of over 1cr.
performance, sustenance and branding campaigns.
In depth knowledge of analytics, Seo and sem.
Sem campaigns include dsa, extensions, pla, AdWords and display.
major campaigns include creative conceptualisation of ASKME and askmeBazaar campaigns. Execution of blast campaigns on digital.
TV and shoot campaigns for ASKME and IndusInd.

Social experience:
Managing facebook communities of fanbase of over 1.4 million.
social media strategy to monetise on expansive community. 

Creative experience:
Creative innovation to best utilise media inventory for campaigns. 
Brand building exercises. 
Website designs.

Ignitee

Senior Account Executive

Handing admission processes from the Indian subcontinent to Kaplan colleges in the UK in partnership with some of the leading universities of the UK

Preetika Ghosh