Preetika Ghosh

Preetika Ghosh is a digital marketing professional currently working as a Senior Manager of Digital Marketing at Hershey India.1 Here are some key details about her career and background:

Professional Experience

Preetika has extensive experience in digital marketing and media management:

• Current Role: Senior Manager of Digital Marketing at Hershey India (since March 2022)1
• Previous Positions:
  • Media Director at FoxyMoron
  • Associate Director at Interactive Avenues
  • Various roles at Interactive Avenues, including Senior Group Head and Account Manager
  • Account Manager at Havas Media
  • Senior Account Executive at Ignitee

Responsibilities

In her current role at Hershey India, Preetika's responsibilities include:

• Planning and executing digital marketing campaigns across various channels
• Managing social media presence
• Measuring and reporting performance of digital marketing initiatives
• Identifying trends and optimizing marketing spend
• Collaborating with agencies and vendor partners

Education

• MSc in Management from The University of Glasgow (2011-2012)1
• Bachelor of Arts in Mathematics from Delhi University (2006-2009)1

Skills

Preetika is skilled in various aspects of digital marketing, including:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social media marketing
• Display advertising
• Email marketing
• Analytics and performance measurement

Her experience spans multiple industries, including FMCG, BFSI, and e-commerce.1

Preetika Ghosh's LinkedIn profile can be found at https://in.linkedin.com/in/preetika-ghosh-a8152b20.1