Praveen Sammetla

Praveen Joshi is a seasoned professional with over 10 years of experience in Digital Marketing, Next Best Action, and Campaign Management across various industries such as Telecom, E-Commerce, and Products.

With an MBA in Marketing from IMI, New Delhi, Praveen excels in marketing strategy, omni channel marketing, market analysis, and business case development, among other key areas.

His expertise includes working on consumer base management campaigns, assessing marketing capabilities, conducting A/B and multivariate experiments, and utilizing various website and marketing analytics tools.

Praveen is well-versed in Mar-tech tools like Pega decisioning, Unica, and SFMC, and has successfully designed and executed large volume customer acquisition, engagement, and mobile app marketing campaigns.

Education-wise, Praveen has completed programs in Digital Marketing, Analytics, and Marketing from institutions like NUS Business School Executive Education and IMI. He also holds a B.Tech in Electronics & Communication Engg.

His professional journey includes roles such as Manager in Management Consulting and Consultant in Digital at Accenture, Assistant Manager in Digital Marketing at Resultrix, and a Systems Engineer at Infosys Technologies Ltd.

Throughout his career, Praveen has consistently demonstrated a deep understanding of marketing dynamics and a passion for leveraging technology to drive successful marketing transformations.