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Prateek Rawat
Director, Strategic Initiatives at Pitney Bowes
Prateek Rawat is a co-founder of Absolute®, a pioneering company in the field of agricultural technology and bioscience based in India. He joined the company in 2015, contributing significantly to its mission of revolutionizing agriculture through innovative precision farming techniques.
Background and Career
Before co-founding Absolute®, Prateek Rawat accumulated extensive experience in various roles at notable companies such as Adobe Systems, Zinnov, and Pitney Bowes India. His work primarily focused on strategic initiatives within eCommerce, shipping, and software sectors, which provided him with a solid foundation in technology and business operations.13
Role at Absolute®
At Absolute®, Rawat plays a crucial role in developing the company's vision of sustainable agriculture. The company utilizes cutting-edge bioscience and technology to enhance crop yields while minimizing environmental impact. They have created a universal Farm Operating System that integrates data from IoT devices and machine learning algorithms to optimize farming practices across more than 100,000 acres in India.125
Under his leadership, Absolute® has successfully raised significant funding, including $100 million in a Series B round led by Sequoia Capital India, which has enabled the expansion of their operations and technological capabilities. The company aims to support farmers by providing them with advanced tools and insights that can significantly improve their productivity and profitability.23
Vision for Agriculture
Prateek Rawat's vision aligns with the broader goals of Absolute® to democratize access to agricultural technology. The firm is committed to helping farmers adopt sustainable practices that not only increase yields but also promote long-term ecological health. This approach is particularly vital as it addresses challenges such as food security and environmental sustainability in a rapidly changing agricultural landscape.145
In summary, Prateek Rawat's expertise in technology and strategic management, combined with his dedication to sustainable agriculture, positions him as a key figure in the AgTech sector, driving innovation and positive change within the industry.