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Prateek Ranjan
Global Ecommerce strategy at Facebook
Professional Background
Prateek Ranjan is an accomplished marketing professional with extensive experience in digital marketing, e-commerce strategy, and international business expansion. He has held notable leadership positions in industry giants such as Facebook and Amazon, showcasing his ability to drive successful marketing campaigns and strategies in competitive environments. Prateek's career is marked by his commitment to innovation and efficiency in marketing practices, making him a respected figure in the field.
Currently, Prateek serves as the Global Ecommerce Strategy Lead at Facebook, where he is instrumental in shaping the e-commerce initiatives that empower businesses worldwide. His strategic insight and comprehensive understanding of the digital landscape enable him to develop impactful campaigns that connect consumers and brands effectively.
Before his tenure at Facebook, Prateek made significant contributions at Amazon. His roles there included Product Lead for International Expansion, where he spearheaded initiatives to enhance Amazon's global footprint, alongside his leadership in digital marketing for Amazon Fashion. Prateek also held the position of Head of On-Site Marketing, where he focused on optimizing user experience through compelling events and deals, contributing to substantial revenue growth.
Education and Achievements
In pursuit of academic excellence, Prateek Ranjan completed a Post Graduate Program in Marketing (PGP) from the esteemed Indian Institute of Management, Calcutta. This rigorous program equipped him with advanced marketing skills and an understanding of effective business strategies. Prateek also benefitted from his foundational maritime studies at T S Chanakya, where he laid the groundwork for his professional journey.
Throughout his career, Prateek has continuously honed his skills and leveraged his education to advance in his professional pursuits. His experience at Procter & Gamble as the Country Marketing Manager and previously as Assistant Country Marketing Manager further solidified his marketing acumen. He adeptly navigated the fast-paced consumer goods sector, directing marketing strategies that align with consumer needs and brand goals.
Moreover, his earlier role as Manager of Operations at Seaarland provided him with a solid operational background, fostering a comprehensive understanding of business functions that enhance his strategic marketing efforts.
Notable Achievements
Prateek Ranjan's career is punctuated by a series of significant achievements that reflect his expertise and leadership. At Facebook, his impactful contributions to global e-commerce strategies have helped businesses leverage the platform effectively, fostering growth and engagement across various markets. The innovative programs developed under his guidance have enhanced Facebook's reputation as a leading player in the digital commerce space.
While in Amazon's dynamic environment, Prateek was instrumental in launching several international initiatives that accelerated Amazon's global presence. His strategic marketing campaigns for Amazon Fashion notably improved brand visibility and customer engagement, directly correlating with increased sales performance. Additionally, as the Head of On-Site Marketing, his strategies resulted in increased user interaction with the platform, driving significant returns on marketing investments.
Prateek's tenure at Procter & Gamble also yielded remarkable outcomes; his work in marketing management contributed to the successful promotion and positioning of key consumer products, demonstrating his capability to adapt to diverse brand challenges. His operational expertise at Seaarland allowed him to implement process improvements that optimized workflow efficiencies.
Through his professional journey, Prateek has established a reputation as a thought leader in marketing, with a wealth of knowledge in digital strategies, and e-commerce trends, and possesses a visionary approach to problem-solving.
In summary, Prateek Ranjan is a dynamic marketing professional whose extensive experience and exceptional skills have positioned him as a leader in the industry. His academic background from premier institutions, coupled with his impressive career trajectory through top organizations, underscores his dedication to professional excellence and innovation. With a strong focus on e-commerce and marketing strategy, Prateek continues to push the boundaries of traditional practices, paving the way for the future of digital marketing.
