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Prashant Bahadur
EVP, Head of Strategy at The Orchard
Prashant Bahadur is a prominent business executive currently serving as the Executive Vice President and Head of Strategy at The Orchard, a global music distribution company. His tenure at The Orchard began in March 2004, and he has since played a pivotal role in shaping the company's strategic direction, particularly in expanding its services in the children’s and family entertainment sectors.2
Educational Background
Bahadur holds a Master's degree in Television and Film from Syracuse University and an MBA in Marketing from the Faculty of Management Studies at the University of Delhi. This educational foundation supports his extensive experience in marketing, strategic development, and leadership within the entertainment industry.3
Career Highlights
Before joining The Orchard, Bahadur held significant roles at various companies:
- Manager of New Media and Sales at Virgin Records
- Territory Development Manager at PepsiCo
His diverse background spans multiple industries, including music and beverages, which has equipped him with a versatile skill set applicable to his current role.1
Contributions to The Orchard
Under Bahadur's leadership, The Orchard has launched initiatives such as the Magic Star, a division focused on children’s and family content. This new division aims to leverage The Orchard's global distribution network to enhance the reach of children's brands.14 His strategic insights are instrumental in developing tailored marketing campaigns that resonate with family audiences globally.1
Bahadur's career reflects a commitment to innovation and growth within the music industry, making him a key figure in The Orchard's ongoing success.
