Prash Naidu

Prash Naidu is the founder and CEO of Rezonence, a company he established in August 2013.4 He is an accomplished entrepreneur and technology innovator with a strong background in quantitative analysis and finance.

Career Highlights

Naidu's career journey includes:

• Founding Rezonence: He transformed a solo venture into a multi-million pound ad-tech firm over 8 years, pioneering FreeWall, a product designed to revolutionize audience engagement.4

• YouGov Acquisition: Rezonence was acquired by YouGov Plc in October 2021, after which Naidu became Head of Product, Activation at YouGov.4

• Financial Sector Experience: Prior to Rezonence, Naidu held positions at Deutsche Bank as a Lead Quantitative Analyst and at Harmonic Capital as a Quantitative Analyst.4

Education and Early Career

Naidu holds an MSci and MA in Natural Sciences (Physics) from the University of Cambridge, which he attended from 1996 to 2000.4 His early career included a stint as a Student Researcher at UKAEA, Culham, where he contributed to fusion research programs.4

Entrepreneurial Vision

Naidu's vision with Rezonence was to create a sustainable model for funding quality journalism in the digital age. He invented FreeWall, a technology that allows users to access premium content for free in exchange for engaging with advertisements.13 This approach aims to balance the needs of publishers, advertisers, and consumers in the digital media ecosystem.2

Current Role

As of December 2024, Prash Naidu is listed as the Founder & CEO of Reteyn, a position he has held since January 2024.4 This suggests he has moved on to a new venture following his time at YouGov and Rezonence.