Praneeta Chaudhary

Praneeta Chaudhary is a highly skilled professional with a diverse background in consumer and product marketing across Telecom, Media & Entertainment, and Internet industries.

She holds an MBA from the University of Southern California and has accumulated 8 years of experience driving revenue and customer growth in various roles.

Currently, Praneeta is excelling in providing data, analytics, and reporting support at RAPP Los Angeles, where she develops measurement and test plans and offers actionable insights to leadership teams.

Prior to her current role, she managed KPI reporting for YP's digital products and conducted ad-hoc product and pricing analysis to support informed business decisions.

Before her time at YP, Praneeta spent 6 years in the Telecom and Broadcast Media industry in India, notably as a Senior Manager for DishTV India where she devised successful marketing strategies to enhance customer loyalty.

Her previous experience at Bharti Airtel Limited involved establishing the value-added services portfolio for the Pay TV business.

Praneeta's specialties include strategic analysis, leadership, consumer lifecycle marketing, product marketing, business analytics, subscription marketing, retention marketing, partner management, and people management.

She is adept at marketing analytics, data-driven decision-making, measurement and test designs.

Praneeta holds educational qualifications in Computer Science and Business Administration from prestigious institutions in India and the United States.