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Prajwala Rai
Strategy | Consumer Insights | Marketing Analytics
Prajwala Rai is a Senior Director of Analytics at Epsilon, bringing over 14 years of experience in analytics consulting, particularly within the retail sector. She has a robust background in media mix analytics, marketing, merchandising, and supply chain analytics, having worked with several Fortune 500 companies across the United States and Europe.1
Educational Background
- Bachelor's Degree: Electronics and Communications from Visvesvaraya Technological University.
- MBA: Strategy and Marketing from the University of Chicago Booth School of Business.
Professional Experience
Before her current role at Epsilon, Prajwala held significant positions at:
- Marketing Management Analytics (MMA): Director.
- Ipsos MORI: Senior Manager.
- Mu Sigma Inc.: Various roles including Associate and Engagement Manager.
Technical Skills
Prajwala is proficient in several analytical tools and programming languages:
- SAS
- Python
- SQL
- Microsoft Excel and PowerPoint
Her expertise includes advanced techniques such as market mix modeling, predictive modeling, time series analysis, and regression models.
Prajwala is passionate about leveraging her analytical skills to solve complex business problems and drive growth for organizations.
