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Prachi Pandey
Lead - Marketing & Communications at BankerBay
Professional Background
Prachi Pandey is an accomplished professional with a robust background in media, communication, and public relations. With over a decade of experience, Prachi has cultivated a diverse skill set that spans corporate communication, social media marketing, and content strategy. Her career reflects a dedicated commitment to excellence and continuous growth within the communications sector.
Prachi began her professional journey at Drshti Strategic Research Services Pvt. Ltd. as an Associate Manager in Corporate Communication, where she honed her skills in strategic messaging and media engagement. This was a pivotal starting point that equipped her with the essential tools needed to navigate the complex landscape of public relations and corporate communications.
She further expanded her expertise during her tenure at Essar, where she held multiple significant roles. As the Lead for Content Strategy and Social Media Marketing for Essar Foundation, Essar Shipping, and Essar Power, Prachi demonstrated her ability to create impactful narratives and design engaging content that resonated with various stakeholders. Her strategic vision and leadership ensured that the messaging aligned with Essar's corporate values and objectives.
In addition to her role as Lead, Prachi served as both Deputy Manager for Corporate Communications and Deputy Manager for Global Corporate Communications at Essar. In these positions, she was responsible for nurturing relationships with the media and promoting Essar's corporate image on a global scale. Her efforts played a vital role in enhancing the company’s brand visibility and establishing its footprint in international markets.
Practicing her craft with diligence, Prachi also contributed as Head of Media Relations at the Symbiosis Institute of Media and Communication, where apart from managing media engagements, she was instrumental in mentoring aspiring communication professionals and sharing her knowledge of the intricate workings of the media landscape.
Outside her primary roles, Prachi's summer internship at Edelman and her previous internships at Perfect Relations and Diligent Media Corporation Ltd. in Mumbai provided her with a well-rounded view of public relations and strategic communication from leading industry names, thereby solidifying her reputation as a forward-thinking expert in the field.
Her career is characterized by a forward-thinking mindset that consistently embraces new technologies and emerging trends in communication. Prachi Pandey exemplifies resilience and adaptability, qualities that are essential in a rapidly evolving industry.
Education and Achievements
Prachi Pandey's educational journey laid a strong foundation for her successful career in communications. She began her studies at Sacred Heart Convent School in Jamshedpur, where she cultivated her passion for communication at an early age. Following her schooling, she pursued a Bachelor of Arts in Media Studies and Communication at Christ University in Bangalore. During this time, she was able to delve into the critical aspects of media analytics and communication strategies, gaining valuable insights that would shape her career.
Prachi further enhanced her academic qualifications by obtaining a Master of Business Administration in Communication and Public Relations from the esteemed Symbiosis Institute of Media and Communication. This program equipped her with advanced strategic communication skills and a deep understanding of public relations dynamics. Her education provided her with a unique perspective on managing communication in a corporate context, allowing her to navigate complex communication challenges with confidence.
Throughout her educational journey, Prachi was not just an outstanding student but also an active participant in various projects and initiatives. Her involvement in different student-led communication campaigns reflects her ability to integrate theory with practice effectively.
Achievements
Over the years, Prachi Pandey has achieved notable milestones in her career. She has been a key player in numerous successful marketing campaigns and has greatly contributed to enhancing corporate communication strategies at Essar. Her work has not only improved brand visibility but also strengthened stakeholder relationships, leading to successful outcomes on multiple fronts.
Her efforts in the field of content strategy and social media marketing have led to significant engagement metrics for projects she spearheaded at Essar Foundation, highlighting her proficiency in understanding and leveraging digital platforms to promote a brand. Additionally, her ability to steer clear communication strategies during high-stake situations has emerged as a valuable asset to the organizations she has worked with.
Prachi Pandey’s enthusiasm for communication is infectious. She continues to inspire others as she contributes to her field and shares her expertise with the next generation of communication leaders. Through her academic roles and mentorship initiatives, Prachi demonstrates a commitment to fostering aspiring professionals who will shape the future of public relations and communications.
In summary, Prachi Pandey is an exemplary figure in the field of corporate communications and public relations. She has an impressive educational background coupled with extensive professional experience. Her dedication to excellence, continuous learning, and strategic thinking have positioned her as a leader in the industry. Prachi’s career journey is not just about her achievements but also about her genuine desire to contribute positively to the field of communication, making her a true asset to any organization she is a part of.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.