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Poonam Jain
Content Strategist - Content Management - Digital Marketing - Social Media Manager - Influencer Marketing - Video Content Specialist
Professional Background
Poonam Jain is a talented and experienced media professional with a comprehensive range of skills and a solid track record in the Food, Fashion, Lifestyle, and Entertainment industries. Her career is characterized by a focus on strategic content creation, social media marketing, and brand management, with a proven ability to enhance engagement and foster brand loyalty. Poonam's work experience spans multiple reputable organizations, showcasing her adaptability and expertise in navigating the ever-evolving landscape of digital marketing and media strategies.
Currently, Poonam serves as a Content Strategist at Bennett Coleman and Co. Ltd. (Times Group), where she plays a crucial role in shaping the editorial direction and optimizing the content strategy for maximum audience reach and engagement. Her hands-on experience in content creation, coupled with her strong understanding of platform hygiene and the mechanics of organic growth, ensures that her projects consistently deliver promising results.
Education and Achievements
Poonam Jain earned her Bachelor of Commerce (B.Com.) degree from KPB Hinduja College of Commerce with a focus on Advertising. This solid educational foundation equipped her with critical skills necessary for a successful career in media and marketing. Her academic experiences contributed to her robust analytical abilities and a keen understanding of market dynamics that she applies in her diverse professional roles.
Throughout her career, Poonam has held various influential positions, including:
- Social Media Strategist at Rajshri Entertainment: Poonam played an integral role in driving the digital strategy to expand the company's audience base. She leveraged her knowledge of social media trends and content creation to enhance brand visibility and engagement.
- Client Servicing Executive at Social Kinnect: This role honed her client management skills and taught her the importance of delivering engaging content that resonates with target audiences.
- Content Curator Intern at Culture Machine Media Pvt. Ltd: Here, Poonam gained vital insights into the nuances of content curation and the storytelling elements that captivate viewers.
- HR Executive at Astitva Training and Placement Services: This varied experience added depth to her understanding of corporate structures and reinforced her people management capabilities.
- Social Media Specialist at Freelancer: In this role, Poonam cultivated her freelance acumen and sharpened her skills in creating and managing dynamic social media content. She also completed a significant internship at CNBC, where she gained invaluable insights into the media industry.
Skills and Expertise
Poonam Jain possesses a diverse skill set that makes her highly effective in her roles, including but not limited to:
- Social Media Marketing: With an innate understanding of social media platforms, trends, and algorithms, Poonam is proficient at crafting and implementing strategies that foster organic growth and engagement.
- YouTube Management: Her experience includes managing YouTube channels, optimizing content for visibility, and enhancing viewer engagement through strategic planning and content optimization.
- Digital Marketing: Poonam's expertise extends to digital marketing strategies that integrate various online platforms to maximize brand reach and customer engagement.
- Content Creation: She is skilled in generating compelling content that aligns with brand objectives and resonates with target audiences, using data-driven insights to inform her creative process.
- Market Research: Poonam utilizes market research to uncover insights that drive content strategy, allowing her to stay ahead of industry trends and the preferences of her audience.
- Brand Management: She has a keen eye for brand narratives and uses her expertise to help businesses strengthen their brand identity while maximizing visibility and impact.
Notable Achievements
Throughout her career, Poonam Jain has achieved several milestones that reflect her contributions to the media and marketing landscape. Some of these notable achievements include:
- Successful Campaigns at Rajshri Entertainment: Under her strategic direction, digital campaigns led to significant audience growth and enhanced online presence for the brand.
- Client Satisfaction at Social Kinnect: Her dedication and commitment to client success were reflected in outstanding client feedback and increased project retention.
- Content Innovation at Bennett Coleman and Co. Ltd.: Poonam continues to innovate in her current role, driving forward-thinking content strategies that align with the company’s objectives and respond to audience trends.
Conclusion
With a rich blend of education, experience, and a passion for content strategy and social media management, Poonam Jain exemplifies the qualities of a forward-thinking media professional. Her continuing commitment to delivering high-quality, engaging content positions her as a leader in the Food, Fashion, Lifestyle, and Entertainment sectors. As industry trends evolve, Poonam remains dedicated to achieving results and driving impactful media strategies that resonate with audiences worldwide.