Pontus Axelsson

Pontus Axelsson is a serial entrepreneur and the founder of Bontouch, a digital product agency based in Stockholm, Sweden. He co-founded Bontouch in 2010 with Martin Forsling, introducing an innovative "software startup as-a-service" business model.1

Professional Background:

• Founder & President of Bontouch (2008-2022)
• Founder of Framna (2023)
• Founder & Chairman of Akro (2001)
• President of Swedish Climbing Federation (2010)

Notable Achievements: Axelsson helped build Bontouch into a leading digital product agency, with products used by over 50 million people. The company has worked with major brands like Swish, PostNord, SJ, SEB, H&M, and Post-it.1 In 2024, he was instrumental in Bontouch's merger with Shape, a Danish digital product agency, with the goal of creating a leading international digital product agency.1

Recent Developments: As of 2023, Axelsson has moved on to found a new company called Framna, while continuing to be involved in the tech and digital product space.23