Polina Zabarko

Polina Zabarko is a seasoned Marketer with 12 years of experience in Digital Marketing, specializing in retention marketing across various channels such as paid search, paid social, email, mobile, and social media.

She is dedicated to helping brands build meaningful relationships with both new and existing customers through data-driven campaigns, always approaching her work with an entrepreneurial mindset and a strong emphasis on collaboration and continuous learning.

Polina has a thorough understanding of a wide range of Google Tools including Google Analytics, Google Tag Manager, Google Drive, Google Data Studio, Google WebMaster Tools, Google Merchant Center, and Google Ads.

Additionally, she is well-versed in CRM software like Hubspot, MailChimp, and Constant Contact, as well as Ad Servers such as DFP/DFA, Ad Conductor, and Sales Desktop.

Her expertise extends to eCommerce Tools like Shopify, Magento, WordPress, and Unbounce, and she is proficient in utilizing SEO Tools like Moz Analytics, Screaming Frog, Spyfu, and SEM Rush.

Polina also has comprehensive experience with various Social Media Platforms like Facebook Ads, Pinterest Ads, Twitter Ads, Later.co, and Buffer App, showcasing her versatility and proficiency across different digital marketing channels.

With her background in Management from Rutgers, The State University of New Jersey-Newark, Polina has held key positions in reputable organizations including Amerant Bank, BODY FX, Pathrise, NaturesPlus, Publicis Sapient, BZ Media, ToneMedia, and Giant Realm, where she has demonstrated her skills and expertise in paid social media management, digital marketing, search marketing, growth marketing, and ad operations.

Her commitment to networking is reflected in her use of hashtags like #LION, #OpenNetworker, and #NeverIDK, underscoring her proactive approach to building professional connections.

Fluent in Russian, Polina Zabarko is a multitalented marketer with a proven track record of success in the digital marketing landscape.