Pnina Ami

Pnina Ben Ami is an experienced marketing and communications professional who currently serves as the Vice President of Marketing at JVP (Jerusalem Venture Partners).1 She has been in this role since July 2016, bringing with her a strong background in integrated marketing and communication strategies.1

Professional Experience

Pnina has been with JVP for over a decade, starting her journey with the company in 2012.1 Her roles at JVP include:

• Vice President, Marketing (July 2016 - Present)
• Senior Director, Marketing & Business Development (2012 - 2016)

In her current position, Pnina heads JVP's marketing, PR, and communication strategies both locally and globally. Her primary focus is on expanding JVP's visibility and expertise in the market. She works closely with portfolio companies and strategic partners to promote innovation and develop unique showcase opportunities around various themes, regions, and initiatives.1

Previous Roles

Before joining JVP, Pnina held several notable positions:

• Head of Communications Strategy & Spokesperson at the Israel Ministry of Social and Welfare (2008 - 2011)
• Head of Communications Strategy & Spokesperson at the Israel Ministry of Tourism (2006 - 2008)
• Media Strategy Consultant at Eyal Ariel Communications (2000 - 2004)
• Spokesperson of a Committee at the Knesset (1999 - 2000)
• Senior Producer at Ziv Nave Productions (1995 - 1999)1

Education

Pnina holds a Bachelor's degree in Sociology and Anthropology from The Hebrew University, which she obtained between 1990 and 1992.1

With over 20 years of experience in communications and marketing, Pnina Ben Ami has established herself as a key figure in JVP's management team, contributing significantly to the company's marketing and business development strategies.23