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Pirjo Kaasinen
Marketing, sales, communications and business executive
Pirjo Kaasinen is a highly accomplished professional with a Master of Economic Sciences degree and exceptional communication skills. With a strong background in marketing, branding, sales, and communications, Pirjo has excelled in various mid-size and large enterprises, demonstrating her prowess in managing full business responsibilities. Her expertise includes brand renewals, data-driven marketing, ROI tools, CX measurement, corporate communications, successful business concepts, customer management, and loyalty programs among others.
Pirjo is well-versed in sales management, with experience in retail partnerships, digital sales, data-driven sales, telesales, key account management, and field sales. She is also adept in digital business transformation, marketing automation, CRM, digital services, AI, and chatbot concepts. Additionally, Pirjo has a proficiency in the Russian language and a background in export business to CIS countries and the Baltics. Her leadership skills are excellent, and she is known for being a convincing presenter and speaker.
Pirjo's educational background includes a Master of Science degree in Economics and Business Administration from the University of Vaasa. Throughout her career, she has held various significant roles in esteemed organizations such as Hallituspartnerit Helsinki, YTK-Yhdistys ry, Posti Group Oyj, Digi TV Plus Oy, Oy Eniro Finland Ab, Elisa Oyj, Canon Oy, and Suorayhtiöt Oy.
Currently, Pirjo serves as a Partner at Hallituspartnerit Helsinki. Previously, she held positions such as Director of Marketing, Sales, and Partnerships, Executive Director, and Member of the Management Board at YTK-Yhdistys ry. She also served as Vice President of Group Marketing and Brand, Vice President of Marketing and Communications, Vice President of Marketing and Strategic Sales at Posti Group Oyj. Moreover, Pirjo's experience includes roles like Director of Sales Channels at Digi TV Plus Oy and various leadership positions at Oy Eniro Finland Ab and Elisa Oyj.