Piritta van Rijn

Piritta van Rijn is the Global Head of Product and Senior Vice President for the Accounting, Tax, and Practice Division at Thomson Reuters, a position she has held since May 2021.3 With over two decades of experience in the industry, she is a leading figure in innovation for the accounting and tax profession.1

Piritta's career highlights include:

1. Spearheading initiatives to integrate cutting-edge technology, particularly AI and generative AI, into accounting and tax practices.1
2. Leading Thomson Reuters' research efforts, including the "Future of Professional Study" which examined productivity trends in the industry.1
3. Being recognized as a thought leader and sought-after speaker on topics such as AI's impact on the profession and future productivity trends.1

Prior to her role at Thomson Reuters, Piritta worked at Intuit, where she received several prestigious awards:

• Outstanding Peer Recognition Award (December 2016)
• Innovation Catalyst Award (September 2014)
• CEO Leadership Award (August 2014)2

Piritta is known for her expertise in product management, her vision for responsible AI development, and her commitment to addressing the talent gap in the accounting and tax sectors.12 She is fluent in Finnish and has elementary proficiency in German.2