Pippa McArdle

Pippa McArdle is an award-winning digital marketing executive with 19 years of experience in the cosmetics, hospitality, luxury, fashion, and lifestyle industries. She has a proven track record of building global brands through innovative go-to-market strategies that drive sales and profitability in both start-up ventures and Fortune 500 companies.

Throughout her career, Pippa has received numerous accolades including the Webby Award for Social Content Series & Campaign in Fashion and Beauty in 2019, being named a Top 5 Global Digital Brand Campaign by China TMALL during the 11.11 Global Shopping Festival in 2019, and winning the Shorty Award for Best Instagram Partnership in 2019 among others.

Her expertise has been recognized with prestigious awards such as the CLIO Awards, ALLURE Magazine, Tribeca Film Festival, and Luxury Briefing Awards. Pippa has been an innovator in the luxury industry, particularly noted for her work on 'The Future Of Luxury' campaign for Ritz-Carlton in 2014.

Pippa McArdle's insights on luxury have been quoted in major publications worldwide including the New York Times, Financial Times, Forbes, WSJ, and Vogue Living, demonstrating her influence and expertise in the industry.

She studied at RMIT University and has held significant roles such as Vice President Global Media and Digital Partnerships at The Estée Lauder Companies Inc., Global Consumer Engagement at Clinique, and Global Brand & Digital at Butterfly Beauty. Her career also includes roles at Starwood Hotels & Resorts Worldwide, Inc., LaForce + Stevens, Paper Magazine, and the BRITISH FASHION COUNCIL.

Pippa McArdle's experience and achievements showcase her as a leader in digital marketing, brand building, and luxury branding strategies across a variety of industries.