Piotr Birketoft

Piotr Birketoft is a Senior Digital Analytics Expert with over 20 years of experience in the field of Web and Digital Analytics.

He specializes in integrating various data channels to provide customers with a comprehensive and competitive edge through platforms like Microsoft AZURE, BI (SSIS / SASS / SQL), and Google Cloud/Big Query. Visualization tools such as PowerBI and Google Data Studio aid in marketing automation and CRM integration.

With a unique ability to bridge business goals with technical execution, Piotr excels in end-to-end setup and use of Advanced Digital Analytics, making him a sought-after partner for high-end analytics projects.

His extensive professional background includes collaborations with renowned organizations like AP Moller Group, Danish Ministry of Finance and Digitalization, Novo Nordisk, Lundbeck, Nilfisk Advance, Copenhagen Municipality, among others.

Piotr Birketoft is not only a seasoned digital analytics expert but also a proficient public speaker, delivering engaging talks and workshops within the realms of Digital Analytics, Business Intelligence, and related technologies.

His specialties include Microsoft BI, SSIS, SASS, PowerBI, Digital Analytics, Business Intelligence, Google Cloud, raw data, and data integration.

Currently, he serves as the Owner and Senior Consultant at Actionize, having previously held roles at Visionize, Adeptus, Wintra Analytics, Deducta, Anritsu, Sweco, and Ntv Communications A/S.