Pilar Rojas

Pilar Rojas is the Director of Information Technology (CIO) at Chedraui, a major grocery retailer in Mexico.12 She plays a key role in the company's technological initiatives and digital transformation efforts.

Professional Background

Pilar Rojas has been working as the Director CIO at Chedraui for several years.5 In her role, she is responsible for overseeing the company's information technology strategies and implementations. Rojas has been instrumental in driving innovation and modernizing Chedraui's retail technology infrastructure.

Recent Initiatives

One of Rojas' significant recent projects has been the implementation of self-checkout systems in Chedraui stores across Mexico. She led the evaluation and adoption of Toshiba's Self Checkout System 7, which aims to enhance the customer experience and align with evolving retail industry trends.12

Professional Perspective

Rojas emphasizes the importance of meeting customer needs and staying competitive in the grocery retail sector. She has stated, "Our customers are our priority, and we know that we had to integrate a self-checkout solution to meet the needs of our shoppers to stay competitive with other grocery retailers".12

Education and Location

Pilar Rojas has received education from IPADE Business School.3 She is based in Jardines del Pedregal, which is likely in Mexico City, Mexico.34

LinkedIn Profile

Pilar Rojas' LinkedIn profile can be found at https://mx.linkedin.com/in/pilar-rojas-535b23ab. Her profile indicates that she has 277 connections on the platform.3