Pieter Ruijs

Pieter Ruijs is an accomplished Commercial Director with a strong background in international sales, team leadership, and product management. A true Sporting Goods industry enthusiast and self-proclaimed gear-head, Pieter possesses a unique set of skills and experience that makes him one of the top professionals in his field. Pieter started his career as a marketing intern at Nike EMEA in Hilversum and later worked for Philips Consumer Lifestyle in international marketing and sales roles. He has also lived and worked in the US where he spent six years as Sales Manager for the EMEA market and Global Product Line Manager for Nike Basketball and Brand Jordan, based in LA. Pieter is currently focused on launching the EMEA Sports division at Marchon Eyewear, working on brands such as Nike Vision, Dragon Alliance, Converse Eyewear, and Columbia Eyewear. His specialties include team leadership, product line management, go-to-market processes, building and managing distributor networks, international sales management, strategic partnerships, key account management, omni-channel sales, licensing, and brand management. Pieter has a Master of Science in Business Administration, Entrepreneurship and New Business Venturing from Rotterdam School of Management, Erasmus University, and a Bachelor of Science in Business Administration, International Business and Management from University of Groningen. Overall, Pieter's extensive experience and expertise make him a valuable asset in any organization within the Sporting Goods industry.