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Piet Hein Schnellen
Commercial Director & Partner at STËLZ
Piet Hein Schnellen is the Commercial Director & Partner at STËLZ, a company that produces low-calorie, ready-to-drink cocktails.23 He is based in the Netherlands and has over 500 connections on LinkedIn.5
Professional Background
STËLZ, the company Schnellen is associated with, has been experiencing rapid growth, particularly in the hospitality sector.4 Under his leadership, STËLZ has been expanding its product line and market presence:
- In December 2023, they launched a new product called Stëlz Hard Iced Tea.2
- In October 2023, STËLZ introduced low-calorie mixed cocktails, which were featured in Distrifood, indicating the company's efforts to innovate in the ready-to-drink cocktail market.3
Recent Developments
A significant development in Schnellen's career occurred in May 2024 when HEINEKEN Netherlands acquired a minority stake in STËLZ.1 Despite this acquisition, STËLZ will remain an independent company, suggesting that Schnellen will likely continue in his role as Commercial Director & Partner.1
Schnellen appears to be actively involved in the growth and expansion of STËLZ, as evidenced by his LinkedIn posts about product launches, job openings, and company developments.234