Piers Heaton-Armstrong

Piers Heaton-Armstrong is a senior executive at Amazon, currently serving as the Vice President of Advertising for Europe.1 He leads the EU Advertising division at Amazon, working with highly talented advertising teams.1

Professional Experience

Heaton-Armstrong has extensive experience in the advertising industry, particularly within Amazon's ecosystem. His role involves overseeing Amazon's advertising operations across Europe, focusing on helping businesses grow through Amazon's advertising platform.2

Leadership and Expertise

As a leader in Amazon Ads, Heaton-Armstrong is known for:

• Providing advice and insights to small businesses on how to grow using Amazon's advertising tools2
• Hosting and participating in major industry events, such as the Cannes Lions festival and Roland Garros tennis tournament3
• Representing Amazon Ads at conferences like the OMR festival in Hamburg4

Initiatives and Recognition

Heaton-Armstrong is actively involved in various Amazon initiatives:

• He promotes employee recognition programs like the Da Vinci Awards for the Amazon Ads Sales Team in Europe5
• He supports sustainability efforts, such as the opening of Amazon's first Second Chance Store in London6

Additionally, he has been involved with Amazon's expansion into the entertainment industry, having visited Amazon's space at Shepperton Studios.7

Piers Heaton-Armstrong's LinkedIn profile showcases his role as a key figure in Amazon's European advertising operations, where he frequently shares updates about Amazon Ads' activities and industry events.8