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Pien van Gemert
Coaching Consulting Cultuurmarketing
Professional Background
Pien van Gemert is an experienced consultant in strategic marketing with a proven track record as a program leader and mentor in the arts sector and creative industry. With over twenty years of professional experience, Pien has successfully navigated her career as both a freelancer and in permanent positions across various organizations. Her extensive professional network continues to foster collaboration and innovation within the arts community. Her skills are centered on leadership that emphasizes coaching and the cultivation of connections, ensuring that teams achieve their best possible results. Pien actively seeks partnerships and aims for synergy in creative processes while keeping business objectives in focus.
Currently, Pien serves as the program leader for the Fair Practice Code and KUNSTEN2030 initiative through Kunsten '92. This role involves exploring sustainable and resilient practices within the cultural and creative sectors. In addition, she is affiliated with Coaching in de Cultuur, where she has recently developed and successfully concluded training programs such as Artistiek Ondernemerschap for concert halls and De Programmeur van de Toekomst for theaters. Her dedication to advancing professionalism and artistic entrepreneurship has made her a key figure in these initiatives, and she exemplifies leadership in her capacity to guide both individual artists and organizations toward greater impact and sustainability.
Throughout her career, Pien has collaborated with a diverse array of clients, including renowned cultural organizations such as the Nederlands Kamerkoor, De Rotterdamse Schouwburg, and kunstinstellingen like Orkater and Read My World. Each of these partnerships highlights her ability to transcend traditional boundaries and foster new dialogues in the arts, thereby contributing significantly to the cultural landscape.
Education and Achievements
Pien van Gemert’s educational foundation is both broad and multifaceted. She completed her VWO with a focus on languages at Maurick College, then pursued a Bachelor’s degree in Drama, both European and American, at the University of Kent. Following this, she attained a Master’s degree in Theater-, Film- en Televisiewetenschappen from Utrecht University, further solidifying her academic credentials in the performing arts.
Pien has also engaged in leadership training through her participation in the prestigious Linc program, earning a certificate that attests to her commitment to lifelong learning and professional development. This blend of formal education and continuous training reflects her dedication to not only advancing her own career but also to instilling values of growth in those she mentors and coaches.
Notable Achievements
Pien’s career encompasses numerous significant roles, illustrating her adaptability and proficiency in various facets of the arts and culture domain. Key positions in her journey include:
- Project Leader for KUNSTEN2030: At Kunsten '92, Pien has played a vital role in navigating the future of cultural practices, focusing on creating a sustainable ecosystem for the creative industries.
- Program Leader and implementer of the Fair Practice Code: This initiative aims to promote equity within the arts sector, ensuring fairness and recognition for all contributors to the cultural landscape.
- Owner of Bureau Pien van Gemert Coaching Consulting Cultuurmarketing: Here, Pien has established her consultancy to guide organizations in effective cultural marketing strategies and leadership.
- Former Board Member (Chairperson) at BOG. collectie: This leadership role allowed her to influence collection strategies and promote cultural heritage.
- Senior Advisor for Theaterfestival TF-1 at De MediaVilla: She supported the planning and execution of a renowned theater festival, showcasing her institutional strategy abilities.
Pien’s ability to lead projects that resonate with creative professionals sets her apart in the arts and cultural field. Her insight into artistic entrepreneurship and marketing is an asset for any organization aiming for growth and sustainability.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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