Pia Trostmann

Pia Stougaard Trostmann is a Senior Business Developer (Forretningsudvikler) at Erhvervshus Hovedstaden, where she specializes in innovation and customer experience. With a strong background in tackling strategic, conceptual, and digital challenges across both B2C and B2B sectors, she plays a pivotal role in fostering innovation within her organization.

Her professional focus includes helping small and medium-sized enterprises (SMEs) navigate the complexities of international markets, as highlighted in her recent posts discussing initiatives to support EU SMEs in a rapidly changing environment.12 Pia is also involved in various innovation-related activities, such as participating in the Enterprise Europe Network Annual Conference and contributing to the development of the ISO 56000 standard series for innovation management.36

Pia's expertise extends to leading discussions on how to best assist innovators and businesses in adapting to new challenges, as evidenced by her engagement with NATO DIANA and other innovation networks.45 Her contributions reflect a commitment to enhancing business innovation through collaboration and strategic development.