Phylicia Teymer

Cornell University

Buena Vista University

On a Journey  -  Pre-Seed Stage Entrepreneur  -  Nature & Forest Therapy Guide-In-Training  -  USGLC Next Gen Global Leader Network Class of 2023  -  Motherly Contributor

Austin, Texas, United States

In early "pre-seed" stages of building our company -- Inner North Outer Experiences LLC -- Launching Mid-Summer 2023

Our mission is to foster reciprocal sustainability, wellbeing, connection, & growth for individuals and organizations in partnership with our planet via helping them explore, experience, and develop a present partnership with nature -- through upcoming services including nature wellness (Nature and Forest Therapy Guided Experiences), wellness & leadership ascension retreats, and joint volunteerism efforts to mitigate climate change through local & global climate action.

- In Process  -  Nature and Forest Therapy Guide Certification (Expected July 2023)

- In Process  -  US Global Leadership Coalition's Next Gen Global Leadership Network Program - Upon Graduation, will become member of USGLC State Advisory Committee for Texas. (Expected Dec '23/Jan '24)
            

    
    

    
        Show less

Inner North Outer Experiences

Founder

IBM Marketing  -  Social & Thought-Leadership Orchestration - Ecosystem  -  Alliances

- Designated to lead the global marketing effort for IBM's participation in Call for Code operations focused on driving participation, partner ecosystem growth, brand and product exposure. Enhanced deliverability and marketing success through strong collaboration and planning with cross-functional teams and partners during organizational change.

-  Strengthened brand awareness, participation, and competitive advantage by partnering with C-level leadership, team members, ecosystem & sustainability partners to analyze and understand target audiences, issues, and to develop and implement a viable GTM marketing strategy to help build participation and support the evolving Call for Code program.

-  Helped to further unite and build strong reciprocal relationships with our Call for Code ecosystem partners - with outstanding organizations like the United Nations for Human Rights and The Clinton Foundation.

- NOTE: Unexpectedly went into pre-term labor 4 months early, had to take emergency leave. Upon return, role was no longer available.
            

    
    

    
        Show less

Global Marketing Leader for Call for Code  -  Head of Ecosystem Partnerships for Call for Code

- Led the development of a winning team covering digital demand and lead generation campaigns and marketing communications to drive validated lead revenue [pipeline], win revenue, and positive digital buying experiences for multiple solution portfolios.

- International collaboration and continuous guidance with eight major marketing regions across North America, Europe, Latin America, Asia Pacific, Greater China Group, the Middle East, Australia and New Zealand to strategically work together to reach our business goals, understanding the nuances of needs within different global markets.

- Cross-collaboration and strategy development with consideration of not only our current and prospective customers, but the multiple teams & streams who can offer insights to improve the buyers’ experience including sales, offering management & product marketing, business partner ecosystem, customer support, user community, and data analysis input.

- Focused on delivering exceptional results in the areas of improving organic (& paid) web traffic, increasing web engagement rates, boosting marketing contribution to pipeline; validated lead revenue and win revenue.

- Infuse Austin Ambassador serving on learning and development committee. Co-leader in the development and execution of IBM Austin’s Marketing Career Day to help increase the conviction across our Austin Marketers that IBM is the best place to grow their marketing careers.
            

    
    

    
        Show less

Program Director, Segment Campaigns  -  IBM Security Worldwide Performance Marketing

- Led implementation of Listening For Leads pilot for Hybrid Cloud Social team which leveraged social listening to identify early buying signals and opportunities to be progressed and closed by sales.

-  Developed multiple social listening queries to monitor, analyze, and report brand and competitor share of voice, along with market trends. Queries helped to identify associated unbranded keyword ranking to help increase SEO.

-  Led social chatbot development pilot project for implementation on Business Analytics social channels to provide a more immediate way for customers to get answers to their support questions and improve overall customer experience.

-  Created social selling enablement guide to share how Worldwide Business Analytics sales teams can leverage social channels to better understand, connect, and engage with prospective customers to discover new opportunities.

-  Created and led execution of Business Analytics Social Consolidation and migration plan to help reduce IBM's overall social footprint to create better client experiences, reduce audience splintering, and increase overall engagement, performance, and tracking of social efforts on marketing campaigns.

-  Created and implemented social strategy for first-ever Analytics University in Berlin - implemented innovative social concepts to help drive interest, cultivate engagement, and click-throughs. This included leveraging social livestream, which garnered more than 37K unique views, emmy-award style GIFs that generated 4x avg engagement, and used real-time data to create post-event content while simultaneously promoting our data analysis solution.

-  Led social strategy for IBM Vision 2017 for IBM Business Analytics - resulting in a 49% increase in engagement over FY16, and 89% increase over FY15.

-  Led social strategy for IBM Think 2018 for IBM Business Analytics - Partnered with industry influencers to help drive highest advocacy rating across all participating IBM Hybrid Cloud sub-brands.
            

    
    

    
        Show less

Social Media Strategist & Social Team Lead- Business Analytics, Worldwide

- Established a foundation and process for a working newsroom to support two different brands, IBM Collaboration Solutions and IBM Talent Management Solutions.

- Led agile team of hybrid creators and strategists who made quality relevant content based on data –driven ideas that engaged and empowered our audience to act.

- Facilitated inter-departmental teaming and communication for increased collaboration and to help provide better quality content more quickly for our audience.

- Led setup and implementation of Sprinklr platform for increased efficiency in social content attribution, amplification, listening, and reporting. 
            

    
    

    
        Show less

Newsroom Program Manager  - Collaboration Solutions and Talent Management Solutions, Worldwide

- Developed & executed the social media strategy and social surround event plans for IBM Collaboration Solutions (ICS) & IBM Talent Management Solutions to amplify brand awareness, encourage engagement, & foster community growth to drive a positive impact on web traffic & company revenue.

- Led execution of brand campaigns while handling daily operation & dissemination of content on social media channels.

- Analyzed social data to create social listening reports detailing key social campaign insights, competitive analysis & entry points, and actionable recommendations.

- Created & led successful social media execution plans for events, a few of many included:

-  TED@IBM 2015 - Increased campaign reach 69% YTY, increased day-of-event reach by 79%. Trended nationwide & in SF. Leveraged new innovative ideas. Created & launched Thunderclap campaign among other audience engagement tactics.#TEDatIBM.

-  IBM ConnectED 2015 – Increased engagement by 95% YTY, increased reach 55% YTY, helped increase awareness of & demand for IBM Verse registrations. For IBM Connect 2016 – Increased reach by 156% YTY, drove 29% increase in engagement & amplification.

-  CeBIT 2015 Conference in Hannover, Germany – Assembled and led international social team across 5 regions on behalf of IBM for the world’s largest technology conference.
-  Developed process for live content creation in multiple languages across various regions (German / Spanish / French / Italian / and English).
-  Increased awareness, helped educate European market & whitespace of primary solutions.

Other Accomplishments:
-   Recognized in IBM ICS All-Hands-Call for Work-Ethic & Achievement - April 2016
-   2015 IBM Eminence & Excellence Award
-   Selected for IBM’s Emerging Leaders Program
-   Panel Speaker for IGF NA BP Summit - on "Millennials as Emerging Leaders Shaping the Future of Business."
            

    
    

    
        Show less

Social Media Strategist - Collaboration Solutions and Talent Management Solutions, Worldwide

- Managed a Federal Govt territory comprised of several civilian agencies across the United States to drive opportunity development, & meet and exceed revenue targets (quotas) by partnering with our current/prospective clients & by communicating effectively across internal/external channels and partners.(Fed SE Territory- CDC/TVA/ORNL/SRS/NASA)
-  Consulted with federal leaders both over the phone & in-person as their dedicated software resource to assist them in strategically leveraging the appropriate technology to address their workforce optimization efforts.
-  Provided sales leadership by improving customer experience through ability to actively listen, apply thorough understanding of client's industry, determine customer needs, & guide through IBM Solutions.
-  Generated new business leads through both cold calls & social media, built awareness of IBM software offerings, rapport with customers, & actively listened to industry news and insights.
-  Developed opportunities by leveraging social media outlets such as LinkedIn, Twitter, Facebook, & Hootsuite, etc. by marketing to specific customer needs.
-  Served as a team leader for IBM Connections/Social Media Utilization; Initiated inter-departmental teaming, improved efficiencies in team processes, created synergy & communication across selling channels within the greater IBM Team.

Accomplishments:
-  2013 Hundred Percent Club Distinction
-  Highlighted in IBM Social Sales Insider - November 2013 edition
-  Social Selling Co-Leader / Ambassador - I helped educate & show the value of social selling to increase opportunity & potential revenue for our Atlanta Sales Center IBM employees.
-  IBM Global Sales School (GSS) – Studied Consultative Selling, Sales Management & Development, Negotiation, & Solution Building.
-  IBM Top Gun Training – Received top-of-the-line training to understand, articulate, & correspond to customers based on their IBM Collaboration Software needs.
            

    
    

    
        Show less

Federal Inside Collaboration Solutions Software Representative

Responsibilities:
- Managed a local territory of Small Business Services 100+ clients/5000 prospects and devised strategic marketing plans to meet and exceed sales quotas to current and prospective client base
- Identified opportunities for prospective business and locate prospective customers by having a minimum of 75 business conversations/meetings a week.
- Worked with Networking Channels including CPA's, Bankers, Clients, Powercore chapters, and other Marketing Avenues to grasp nearly 85% of all new business through Referrals.
- Created effective presentations to Referral Channels and prospective clients for Referral Networks
- Assisted with the training and mentoring of other associates to increase the effectiveness of our sales team.

Accomplishments:
- Exceeded Fiscal Year 2011 Sales Quota goal
            

    
    

    
        Show less