Phoebe Gormley

Phoebe Gormley is the CEO and Co-Founder of Fit Collective, a company pioneering fit optimization solutions in the fashion industry using generative AI and machine learning.1 She is an award-winning entrepreneur with a remarkable background in the fashion industry, particularly in tailoring and fit optimization.

Career Highlights

Savile Row Pioneer:: At the age of 20, Gormley made history by establishing the first womenswear tailors on Savile Row, a street renowned for its traditional men's tailoring.13 This groundbreaking achievement earned her recognition in Apple campaigns for changemakers.1

Extensive Fitting Experience:: During her time on Savile Row, Gormley accumulated over 10,000 hours of fittings with real women, gaining invaluable insights into fit and tailoring.12

Innovation in Remote Fitting:: Gormley has won patents for innovative remote-fitting tools, demonstrating her commitment to advancing the field of tailoring and fit optimization.1

Education and Expertise

Gormley holds a Master's degree in Consumer Behaviour, which complements her practical experience in the fashion industry.1 Her academic background, combined with her hands-on experience, provides her with a unique perspective on the intersection of fashion, technology, and consumer needs.

Fit Collective

At Fit Collective, Gormley and her co-founder, Romain Eude, are addressing the trillion-dollar industry issue of poor fit in fashion.1 Their approach focuses on tackling fit problems at the pre-production stage, aiming to improve sales, reduce returns, enhance customer satisfaction, and minimize waste.1

Gormley's extensive experience in tailoring and fitting, combined with Eude's technical expertise, positions Fit Collective as a unique player in the fashion technology space.14